Google Sites: Add a Mailinglist or Subscribe Link

Chris from “Sunclipies” asked me how he can add a subscribe box on his website which is created using Google Sites. Honestly, I never noticed that Google Sites lacks RSS feed as a feature. Since I had in my mind that Google Sites is a good place for small websites that don’t get updated as often as a blogs or news site. But what if the web site gains popularity? What if there is audience demand for more frequent updates to what ever that particular site is publishing?

Using Google Groups to create a mailing listThere are several ways for a webmaster to notify the users about updates on their website. There are even free tools available that can publish an RSS feed for a static webpage (I haven’t used any of these and have no idea if they work with Google Sites or not). But since on this blog we rely heavily on the free tools provided by Google, so I will talk about using Google Groups as the solution.

Go to Google Groups and press the Create a group… button. On the Create a group page fill in the information about your site doing so your group and site will have same title and description. Under the option Choose an Access level, select Announcement-only and press the Create my group button. You will be then asked to verify by writing the letters shown in an image to prevent spam. Again press Create my group button. You will be then asked to add a few members to your new group. If you have the email addresses of people who would like to subscribe your group then paste them here or Skip this step.

Now you will be taken to your new group’s homepage. Copy the link from the address bar of your browser. Now go back to your Google Site. At the bottom of your sidebar you will see a link Edit sidebar, click it. On the next page click on Add a sidebar item. A popup will appear showing a few types of items you can add to your sidebar. Select Text and press ADD button. Now you will see a Text Box in your sidebar. Click on the edit link. In the popup window, Give it a title like “Newsletter” or “Subscribe” or “Mailing list”. Below provide the link to your newly created Google group with text informing visitors about your group.

sidebar-newsletterThe picture on your left shows how we have used the textbox on our sample website Bashir’s pet shop and notice how we have provided the link to the newsletter. Running a newsletter is no big deal, you can keep your subscribers updated about the recent changers you made to your web site, you can tell them about new products, share something useful with them and they will love you. See this page for some general email newsletter writing tips.


Published by Noumaan Yaqoob

I am a full-time WordPress blogger, I write tutorials about using WordPress, WordPress themes and plugins. Need help with your website? Feel free to contact me.


  1. Great, but correct me if I am wrong. Group is limited to only 100 people? Secondly, now that the group is set up, how do I mail the members?

    1. @Pat Dickens: No groups can have unlimited number of subscribers. There are Google groups with more than 10K subscribers.

      You can send a message to your group members from Google Groups. See this article on Google groups support website.

  2. Your blog has some great information for small businesses. Thanks for taking the time to share your knowledge!

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